rPlace UK One Pixel at a Time, Together.

rPlace UK

One Pixel at a Time, Together.

Latest Articles

Opinion

Why Can't We Stop Placing Pixels? The Strange Psychology Behind r/place's Hold on British Internet Culture

There's something almost primal about the urge to plant your flag on a shared digital canvas. r/place has captivated British internet users in ways that go far deeper than novelty — and the reasons why reveal a great deal about who we are online and off.

Features

United Pixels: The Inside Story of Britain's r/place 2023 Campaign

When Reddit unleashed its chaotic digital canvas in 2023, British streamers and Discord communities faced an almost impossible task: holding together a Union Jack amid thousands of rival factions. We spoke to the people who made it happen — one painstaking pixel at a time.